Damien Hashemi – Medium

Damien Hashemi

Why the wording works

I was involved in a LinkedIn conversation about some ad campaigns that a creative director deliberately ruined using generic “marketing”…

2 min readSep 1, 2022

--

Why the wording works

--

Damien Hashemi

Say less and people will receive more

A great example if you work in advertising

2 min readSep 1, 2022

--

Say less and people will receive more

--

Damien Hashemi

Advertising works because you advertise

I wrote this with one hand while rocking my 12 day old son to sleep at 4am. After a week of this I thought I’d try multitasking. However…

3 min readAug 13, 2020

--

Advertising works because you advertise

--

Damien Hashemi

An advertising reason why Labour lost the election.

The dust has settled, wounds are being licked but bruises continue to shine.

9 min readJan 19, 2020

--

An advertising reason why Labour lost the election.

--

Damien Hashemi

The Ikea effect. Why customers doing your work, works

Many years ago I was at an agency where we were pitching for a health care client.

5 min readOct 26, 2019

--

The Ikea effect. Why customers doing your work, works

--

Damien Hashemi

How Mark Zuckerberg got tricked … A behavioural economics look at the social network.

If you’ve been reading this series you’ll know i’ve been giving a behavioural economics dissection of some of my favourite movies. I…

5 min readSep 26, 2019

--

How Mark Zuckerberg got tricked … A behavioural economics look at the social network.

--

Damien Hashemi

How Eminem won over the room. (Behavioural Economics in movies part 2)

In my last article I explained how Behavioural Economics helped the Rebel Alliance defeat the Empire in Star Wars. In this article I…

6 min readSep 16, 2019

--

How Eminem won over the room. (Behavioural Economics in movies part 2)

--

Damien Hashemi

Star Wars and how behavioural economics helped the Rebels beat the Empire.

As i’ve gotten more and more into Behavioural Economics I see examples everywhere. That’s not surprising as it governs how we think. Our…

5 min readSep 12, 2019

--

Star Wars and how behavioural economics helped the Rebels beat the Empire.

--

Damien Hashemi

Why sensible ads are unwise (A beginners guide to behavioural economics.)

A dairy farmer contacted the local uni as he was having problems with milk production. A team of professors were assembled, headed by a…

5 min readSep 10, 2019

--

1

Why sensible ads are unwise (A beginners guide to behavioural economics.)

--

1

Damien Hashemi

You haven’t sold until you’ve sold

This annoyed me.

2 min readNov 25, 2018

--

You haven’t sold until you’ve sold

--

Damien Hashemi

Damien Hashemi

Professional thinker. I’ve been a director of art, writer of copy, designer of experience, juggler of statistics & researcher of insights.

Help
Status
About
Careers
Blog
Privacy
Terms
Text to speech
Teams