Why the wording worksI was involved in a LinkedIn conversation about some ad campaigns that a creative director deliberately ruined using generic “marketing”…Sep 1, 2022Sep 1, 2022
Say less and people will receive moreA great example if you work in advertisingSep 1, 2022Sep 1, 2022
Advertising works because you advertiseI wrote this with one hand while rocking my 12 day old son to sleep at 4am. After a week of this I thought I’d try multitasking. However…Aug 13, 2020Aug 13, 2020
An advertising reason why Labour lost the election.The dust has settled, wounds are being licked but bruises continue to shine.Jan 19, 2020Jan 19, 2020
The Ikea effect. Why customers doing your work, worksMany years ago I was at an agency where we were pitching for a health care client.Oct 26, 2019Oct 26, 2019
How Mark Zuckerberg got tricked … A behavioural economics look at the social network.If you’ve been reading this series you’ll know i’ve been giving a behavioural economics dissection of some of my favourite movies. I…Sep 26, 2019Sep 26, 2019
How Eminem won over the room. (Behavioural Economics in movies part 2)In my last article I explained how Behavioural Economics helped the Rebel Alliance defeat the Empire in Star Wars. In this article I…Sep 16, 2019Sep 16, 2019
Star Wars and how behavioural economics helped the Rebels beat the Empire.As i’ve gotten more and more into Behavioural Economics I see examples everywhere. That’s not surprising as it governs how we think. Our…Sep 12, 2019Sep 12, 2019
Why sensible ads are unwise (A beginners guide to behavioural economics.)A dairy farmer contacted the local uni as he was having problems with milk production. A team of professors were assembled, headed by a…Sep 10, 20191Sep 10, 20191
